Creative Director
"I met Rumi. I shot Rumi. I ate Rumi. Burp. I became Rumi."
Salman has the keenest eye for detail. He keeps his eye on everything: powerful ad campaigns for leading brands, food, the universe and its mysteries, food, art and its impact, food, the storytelling of life, people and the lives of people, but most importantly, food. His observations and ideas can come from everywhere—mostly YouTube—but still, from everywhere.