The ad opens with a scene set in a bustling pharmacy, where a customer approaches the counter with a hesitant demeanor. He attempts to discreetly ask the attendant for “woh chahiye” (want that), but his reluctance to be explicit leads to a series of misunderstandings.

As the customer fumbles with his words, trying to convey his request without directly stating it, the attendant responds with confusion, repeatedly asking “kya” (what). The customer persists, eventually managing to utter the word “protection” more clearly.

However, the attendant misinterprets the customer’s request, assuming he is asking for a different type of “protection.” Without clarifying further, the attendant proceeds to fetch the item and prepares a bill, unaware of the mix-up.

To the customer’s surprise, instead of receiving the intended item, he is handed a bottle of potassium, much to his confusion and amusement. The humorous misunderstanding highlights the importance of clear communication, especially in sensitive situations.

As the ad concludes, a voiceover introduces the application’s delivery services for pharmaceutical medicines, emphasizing the convenience and reliability of ordering through the app. The humorous mishap at the pharmacy serves as a memorable and engaging way to showcase the benefits of using the application for hassle-free deliveries.

Through its lighthearted approach and relatable scenario, the ad by We Damn Films effectively captures the audience’s attention while conveying the convenience and utility of the featured application’s delivery services for pharmaceuticals.