IN this advertisement crafted by Damn Films for Lay’s (PepsiCo), the scene unfolds with a group of students engrossed in watching a cricket match. As tension mounts and excitement fills the air, the camera pans up from behind the television, only to reveal the sudden end of the commentary – the match has concluded with an all-out.

In a burst of elation, the four students erupt into celebration, their cheers and high-fives echoing the joy of victory. The ad cleverly captures the essence of the cricketing experience, from the nail-biting suspense to the jubilant moments of triumph.

By featuring this spontaneous and relatable scenario, Lay’s effectively taps into the emotions associated with sports fandom, emphasizing the role of its snacks in enhancing shared moments of happiness and camaraderie. It’s a playful reminder that Lay’s crisps are the perfect companion for any occasion, adding flavor to the celebrations of life’s little victories.

As the camera focuses on Akram, his presence exudes confidence and authority, mirroring the reliability and effectiveness associated with Arial detergent. The choice to feature a celebrated figure like Akram not only adds credibility but also resonates with the target audience, many of whom admire him for his achievements both on and off the cricket field.

Through this innovative approach, the commercial seamlessly blends star power with product promotion, leveraging Akram’s influence to convey the message of Arial’s superior cleaning prowess. It’s a creative strategy that aims to capture attention, evoke emotions, and ultimately drive consumer engagement with the brand.