IN this clever advertisement by Damn Films for Lay’s (PepsiCo), the scene unfolds with a group of students engrossed in a cricket match. As tension mounts and excitement fills the room, the camera pans up from behind the television, revealing a playful moment among friends.

Suddenly, one of the girls tosses a packet of Lay’s chips to her friend, who skillfully catches it while standing in the middle. In perfect synchrony with the catch, the cricket commentary announces “and it’s catch out,” adding a humorous twist to the scene.

This clever integration of the cricketing terminology with the spontaneous chip-catching moment not only adds a touch of humor but also effectively reinforces Lay’s association with enjoyable, shared experiences. It’s a lighthearted portrayal of how Lay’s crisps can enhance moments of camaraderie and excitement, turning even a simple snack break into a memorable occasion during cricket season.