Toyota – Cross Hybrid
DIRECTOR: Salman Yousaf
PRODUCER: Shahroz Khan
EDITOR: Wali Sheikh
COLOR GRADING: Kamran Ehsan
Toyota - Cross Hybrid
In the ad crafted by We Damn Films for the Toyota Cross Hybrid, the focus is on showcasing its kick sensor feature. The narrative opens with three girls approaching the Toyota Cross Hybrid parked in front of a picturesque house. As they stand near the rear bumper, one of the girls hesitantly extends her foot towards the area beneath it.
Suddenly, the kick sensor activates, effortlessly opening the boot to reveal its spacious cargo area. The girls are pleasantly surprised by the seamless operation. They proceed to load picnic items into the boot, showcasing the practicality and functionality of the Toyota Cross Hybrid’s design.
Throughout the ad, captivating visuals and dynamic camera angles capture the sleek, modern aesthetic of the Toyota Cross Hybrid, while highlighting the ease of access provided by the kick sensor feature. As the ad concludes, one of the girls effortlessly closes the boot with a wave of her hand.
The Toyota logo appears on screen with a tagline, emphasizing the innovative technology and convenience offered by the Toyota Cross Hybrid. Through its engaging narrative and demonstration of the kick sensor feature, the ad effectively communicates the vehicle’s value proposition: combining style, functionality, and advanced technology to enhance the driving experience.
DAMN REMARKS
“Through dynamic storytelling and captivating visuals, Damn Films brings innovation to life in our latest ad for the Toyota Cross Hybrid. We showcase not just a vehicle, but an experience that seamlessly blends convenience and advanced technology, redefining how we interact with cars.”
– DAMN FILMS